360 PS for a Better Energy Industry: Brand Relaunch for Peter Saliger

A clear brand provides orientation – both for companies and their clients. For Peter Saliger, consultant and interim manager in the energy sector, Strats & Sparks implemented a brand relaunch that combines strategy and design. The goal was to highlight his strengths and clearly communicate the added value of his services.

New Brand Identity with a Clear Message

The relaunch includes a new logo and a modern website (360ps.de) that sharpen Peter Saliger’s positioning. Key focus areas were:
  • clear communication of his expertise
  • strong visual identity
  • strategic positioning in the energy market
The result convinces – both visually and content-wise.

Brand Development with Substance

At Strats & Sparks, brand relaunches don’t follow ready-made templates. This concept emerged through intensive dialogue at eye level.
  • The core values of Peter Saliger – reliability, expertise, and implementation strength – shaped the entire development process. The outcome: a brand identity that combines personality and professionalism.

Impact as a Principle

The new brand appearance reflects exactly what Peter Saliger delivers in his daily work:
  • Impact in execution
  • Orientation in complex markets
  • Real results for his clients
This positions him even more strongly as a reliable partner in the energy industry.

Conclusion: Strategy + Design = Impact

This tailored relaunch demonstrates how clear brand strategy and design work together to achieve sustainable market positioning. With 360 PS, Peter Saliger now has a tool that delivers his message clearly – and convinces clients.