More than a name: What Strats & Sparks stands for

A name can be chosen by chance – or with purpose. Strats & Sparks is the latter. It reflects how we work and what drives us: strategies that provide orientation, partnerships built on trust, and sparks that turn ideas into movement.

“Strats stands for strategies – thoughtfully designed, well-founded, and with the ambition to be both professional and effective. Sparks are the sparks that ignite when ideas take off and create something new,” says Managing Director Michael Seraphin. “Together, they are more than a name – they are our mindset: think clearly, act together, create impact.”

Strats – strategies with substance

“Strats” represents strategies that go beyond plans on paper – based on experience, knowledge, and the ability to make complexity understandable.
  • clearly structured – strategies that provide orientation
  • solidly developed – based on expertise and proven experience
  • effectively implemented – solutions that work in practice
This is how we create concepts that don’t get stuck in theory but deliver measurable results and sustainable growth.

The & – partnership at eye level

The “&” doesn’t just connect two words, but two principles: achieving more together and real sparring at eye level. For us, partnership is no buzzword – it’s the foundation for seizing opportunities and tackling challenges.
  • We see partnership as an active process: listening, thinking along, and deciding together. Only then can solutions emerge that truly last.
Collaboration is not a side effect for us – it’s the very foundation of effective corporate consulting.

Sparks – ideas that create movement

The “Sparks” are the sparks that ignite when new ideas take shape. They represent motivation, creativity, and the energy that makes change possible.
  • create impulses – to recognize and seize opportunities
  • set things in motion – so projects can gain momentum
  • secure results – with sustainable growth
We want to ignite this energy – for our clients, for their teams, and for projects that make a difference.

More than a name: our promise

Strats & Sparks is more than a company name. It’s our commitment to an approach to consulting based on clarity, partnership, and lasting impact.
  • make complexity understandable
  • live partnership
  • create results that matter
This promise is not just a claim – it’s our daily drive.